Would you buy your apparel in a vending machine?

Would you buy your apparel in a vending machine?

Vending machines at airport terminals are the new strategy of the Japanese fast-fashion brand Uniqlo to grow their presence in the US. The first vending machine called “Uniqlo To Go” has been installed at Oakland Airport in California, selling 2 of Uniqlo’s signature products: Heat Tech Ultralight down jackets (US$69.9) and Heat Tech t-shirts ($14.90). […]

How do SEA countries rank in global innovation?

How do SEA countries rank in global innovation?

Every year a report on how countries rank by their capacity for, and success in innovation comes up. It’s called The Global Innovation Index (GII),  co-published by the World Intellectual Property Organization, Cornell University and the business school INSEAD. It provides detailed metrics about the innovation performance of 127 countries and economies around the world. […]

Taking brand localisation one step further

Taking brand localisation one step further

Everywhere around the world, Starbucks’ look and feel is quite consistent. In the outside the logo stands out and in the inside most of the stores have a similar coffee shop-style design. Despite that, in some countries (as part of Starbucks’ product localization strategy) local food and beverages are added to the menu or some […]

Convenience stores in Vietnam, a fierce competition

Convenience stores in Vietnam, a fierce competition

During the past years, in Vietnam, convenience store landscape has attracted a lot of foreign players, which represent the 70% of the convenience store segment. The American Circle K is operating around 250 stores, mostly in Ho Chi Minh and Hanoi. The Southeast Asian chains Shop&Go and B’s mart are running another 300 stores. FamilyMart, […]

Will Thailand become the SEA digital hub in the long run?

Will Thailand become the SEA digital hub in the long run?

Back in October 2016, we wrote about the plans of Thailand government to focus on technological innovation and digital development, as part of their new economic model called Thailand 4.0. You can check the previous article here: http://www.emerge-asia.com/phuket-4-0-much-more-than-pristine-waters-and-white-sandy-beaches/ Now, as a next step on their efforts to transform Thailand into Southeast Asia’s digital hub, the Thai […]

Sweet travels!

Sweet travels!

For many cultures, particularly in Asia, it’s expected to buy gifts for friends and family to give on return when you travel. A research by Lindt, the Swiss chocolatier and confectionary company, showed that Asian travellers are the traveller group who gift most and gifting is the most important purchase motivator for Asians. With the […]

How to find the best Thai street food?

How to find the best Thai street food?

One of the many things you can enjoy in Thailand is its delicious street-food. Even it’s said that the best food you can find in Thailand is on the streets. With a wide variety of offerings and abundance of street hawkers and food stalls, sometimes it’s difficult to find the best option. To make the […]

Do you fancy a Kit Kat sushi?

Do you fancy a Kit Kat sushi?

In Japan Kit Kat is known for launching quite unconventional flavours like wasabi, lemon vinegar, sake or green tea, this one even has found fans in other markets and now is available worldwide. The latest creation are 3 Kit Kat sushi varieties: Maguro (tuna), Tamago (egg) and Uni (urchin). Doesn’t it sound delicious? Indeed, a […]

A bit of Indonesia in Germany

A bit of Indonesia in Germany

Nutmeg, also known as pala in Indonesia, is one of the two spices (the other is mace) derived from the nutmeg tree (Myristica fragrans Houtt), endemic to Indonesia and other countries in the South Pacific. Nutmeg is the seed of the tree, roughly egg-shaped and about 20 to 30 mm. More than 10,000 km away from Indonesia, in Germany, nutmeg is one of […]