Would you care for a drink?

Would you care for a drink?

As a way to promote the alcoholic drinks being sold on its platform, Amazon Japan, yes the online retailer, will launch a pop-up bar in Ginza, Tokyo. The 78-seat “Amazon Bar” will run for 10 days, in the evenings, from October 20th. The bar will be serving cocktails, beer, sake, wine and some exclusive products, […]

No more high heels at work in the Philippines

No more high heels at work in the Philippines

Most women will agree with me, high heels looks great on you but are not the most comfortable shoes in the world… In the Philippines, the practice of ordering women to wear high heels is widespread, especially in industries such as retail, restaurants, airlines and hotels. However that is going to change, the Philippines’ labour […]

Fast fashion brands moving fast to Vietnam

Fast fashion brands moving fast to Vietnam

With a population of more than 95 million people, Vietnam is one of the fastest developing countries in the world and it’s middle class is growing  faster than anywhere else in Southeast Asia. It’s expected that by 2020 about one third of the country will be defined as middle class. The millennials, which now represent […]

IKEA keeps expanding in Asia

IKEA keeps expanding in Asia

IKEA has decided to establish its regional distribution and supply chain centre for ASEAN in Malaysia. The centre will be among the top 10 largest regional distribution centres of IKEA Group globally, Malaysian Investment Development Authority (MIDA), said. According to Malaysian media, the facility will cost about RM908 million (US$212 million), and will serve the […]

Would you buy your apparel in a vending machine?

Would you buy your apparel in a vending machine?

Vending machines at airport terminals are the new strategy of the Japanese fast-fashion brand Uniqlo to grow their presence in the US. The first vending machine called “Uniqlo To Go” has been installed at Oakland Airport in California, selling 2 of Uniqlo’s signature products: Heat Tech Ultralight down jackets (US$69.9) and Heat Tech t-shirts ($14.90). […]

How do SEA countries rank in global innovation?

How do SEA countries rank in global innovation?

Every year a report on how countries rank by their capacity for, and success in innovation comes up. It’s called The Global Innovation Index (GII),  co-published by the World Intellectual Property Organization, Cornell University and the business school INSEAD. It provides detailed metrics about the innovation performance of 127 countries and economies around the world. […]

Taking brand localisation one step further

Taking brand localisation one step further

Everywhere around the world, Starbucks’ look and feel is quite consistent. In the outside the logo stands out and in the inside most of the stores have a similar coffee shop-style design. Despite that, in some countries (as part of Starbucks’ product localization strategy) local food and beverages are added to the menu or some […]

Convenience stores in Vietnam, a fierce competition

Convenience stores in Vietnam, a fierce competition

During the past years, in Vietnam, convenience store landscape has attracted a lot of foreign players, which represent the 70% of the convenience store segment. The American Circle K is operating around 250 stores, mostly in Ho Chi Minh and Hanoi. The Southeast Asian chains Shop&Go and B’s mart are running another 300 stores. FamilyMart, […]

Will Thailand become the SEA digital hub in the long run?

Will Thailand become the SEA digital hub in the long run?

Back in October 2016, we wrote about the plans of Thailand government to focus on technological innovation and digital development, as part of their new economic model called Thailand 4.0. You can check the previous article here: http://www.emerge-asia.com/phuket-4-0-much-more-than-pristine-waters-and-white-sandy-beaches/ Now, as a next step on their efforts to transform Thailand into Southeast Asia’s digital hub, the Thai […]

Sweet travels!

Sweet travels!

For many cultures, particularly in Asia, it’s expected to buy gifts for friends and family to give on return when you travel. A research by Lindt, the Swiss chocolatier and confectionary company, showed that Asian travellers are the traveller group who gift most and gifting is the most important purchase motivator for Asians. With the […]